Web 2.0

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Ein Intranet Reifegrad-Modell als Wiki

Razorfish hat seinen “Corporate Intranets Best Practices Report – A User Driven Web 2.0 Perspective” als Wiki aufbereitet. Das Reifegrad-Modell hat sechs Stufen und reicht vom Intranet zur Kommunikation und zum Informationsaustausch (Stufe 1) bis hin zu einem Intranet, das IT-Anwendungen, eine Vielzahl an internen und externen Informationsquellen,  anwendungsintegrierte VoIP-Lösungen usw. (Stufe 6) dynamisch für den Mitarbeiter zur Verfügung stellt. Dabei wird auch auf die Rolle von Web 2.0-Anwendungen eingegangen. Eine gewisse Skepsis herrscht bei dem Thema “Corporate Blogs”:

“According to a recent survey by America Online, the most popular blogs are the most personal and opinionated ones. Most organizations have cultures that subconsciously encourage information hoarding and group think. These organizations will find that their employees are reluctant to share their knowledge and personal insights unless they see tangible benefits to doing so. As a result, most employee blogs will be superficial and boring unless, of course, they are anonymous.”

Allerdings bezieht sich die genannte AOL-Studie auf externe Blogs. Ohne eine offene Kultur der Kommunikation im Unternehmen und einem Verständnis, dass die Bereitstellung von Wissen für andere Bestandteil jeder professionellen Arbeitsaufgabe ist, wird dieses Thema auch im Intranet kaum funktionieren.

Die spannende  Frage ist jetzt, ob der “Framework” der Wiki-Idee entsprechend durch das aktive Mitwirken der interessierten Gemeinschaft noch verbessert und weiterentwickelt werden kann. Gezielt gesucht werden z.B. Trends, Ideen, Metriken und Screenshots.

The People Formerly Known as the Audience

Jay Rosen wrote an inspiring post:

“The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another” and who today are not in a situation like that at all.”

Web’s Second Phase Puts Users in Control

The Guardian has published an article from Steve O’Hear on how new web services are being used in education:

The new web is already having an impact in class, as teachers start exploring the potential of blogs, media-sharing services, and other social software, which, although not designed specifically for e-learning, can be used to empower students and create exciting new learning opportunities. These same tools allow teachers to share and discuss innovations more easily and, in turn, spread good practice.

Harnessing Collective Innovation with Web 2.0

Dion Hinchcliffe in web2.0journal.com on “opening up your customer base, employee base, user base or whatever to use your services, products, and information as a medium upon which to create and share innovation”:

“This implies that innovation in general will increasingly come from the edge, where all the people, energy, time, and creativity are. Central command and control will be relegated to the tasks it does best instead of guiding innovation, which usually (but of course not always) comes not from the center. It will be pulled out to people with the best motivation and context for making their software better, their way. And far from a return to selfishness, innovation usually works better when shared, encouraging creators to share their work to use as a platform for further shared improvements.”

So What Does Web 2.0 in the Enterprise Look Like?

Peter Rip in EarlyStageVC on two possible parallel futures for Web 2.0 in the Enterprise:

Big Enterprise 2.0
In many ways the penetration of “Mashup-like” technologies should be easy. A large part of Enterprise IT ´s budget is spent on application integration. The challenge for Mashup techniques will be the balance between ease of use and sophistication. (…)

Small Enterprise 2.0
(…)
It is completely conceivable that the future of Web 2.0 in the Enterprise looks a lot like Google 2.0″

Web 2.0: Hype or Reality?

Investment banking firm Arma Partners has an excellent white paper:

“The Internet is currently in a “Back to the future” phase. Occasionally we have to pinch ourselves to make sure we ´re not reliving a dream from 1999. Today, Internet companies are cropping up again by the thousands; numerous companies are being bought out by high-flyers and bricks-and-mortar companies. Even the VCs are muscling back into the risk game. (…)

This paper looks at:

  • the current state of the Internet
  • some of the driving forces behind it, including technology, socio-cultural forces and economic changes
  • the implications of technology standards, such as RSS/Atom, AJAX and SOAP
  • the long-term potential of these technologies on content creation, distribution and aggregation
  • the global geographies, which represent dramatically different penetration and adoption rates, income levels and demographics.”