Brian Morrissey about a new Forrester study: “Just 13 percent reported using blogs or social networks in marketing, and 49 percent said they had no plans to do so in the next year.”
Carol Krol from BtoBOnline on blogs and other forms of social media are attracting more notice among business marketers:
“Novell said it currently has three strategic blogs: PR Blog, CTO Blog and CMO Blog, in addition to numerous employee blogs. The blogs enable Novell to converse with the external world, and that means both positive and negative feedback comes through (…)”
In his Marketing Excellence Blog Eric Kintz share trends through examples of small businesses that have been the first to capitalize on web 2.0 and have reaped early benefits:
- Trend #1: Establish a blog as your primary web presence
- Trend #2: Take advantage of emerging hyper local blogs
- Trend #3: Use web 2.0 marketing to market to bloggers
- Trend #4: Leverage emerging web 2.0 advertising platforms
- Trend #5: explore emerging audio and video marketing (podcasting and vloging)
Michael Davey’s blog to index, track, and comment upon the world of Fortune 500 blogging. This blogroll focusses on high-profile corporate blogs, that is, those authored mainly by the company´s executives.
strategy + business on the future of enterprise software by Mitch Rosenbleeth, Corrie DeCamp, and Stephen Chen:
The Coming Software Shakeup
“Five years ago, 11 companies controlled 90 percent of the database market; now only six do. In business applications, the trend is even more pronounced: Seventy percent of the market is now controlled by just 35 companies, compared with more than 120 companies in 2000.
About 25 percent of software is already sold by subscription; that´s likely to increase to more than 50 percent in the next four years. This approach will also speed acceptance of software as a service, which lets customers access programs via the Web and pay only for the amount of time that they use the software.”