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Corporate Weblogs Will Double in 2006

From a JupiterResearch press release on a new report “Corporate Weblogs: Deployment, Promotion, and Measurement“:

“By engaging prospective customers in active dialogue, companies can showcase their expertise and domain knowledge, creating a forum for communication of their strategies and visions.”

A couple of figures from the press release:

  • 35 percent of large companies plan to institute corporate weblogs this year.
  • Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.
  • Currently 64 percent of executives spend less than $500,000 to deploy and manage corporate weblogs.
  • Weblogs are underused for generating word-of-mouth (WoM) marketing opportunities. Only 32 percent of marketing executives said they use corporate weblogs to generate WoM around their company’s products or services.

Constant Innovation As Strategic Agenda

The strategic objective for successful enterprises is constant innovation. But how turn your knowledge workers into innovation creators? Rod Boothby’s presentation on the need to create an environment for a constant stream of innovation with a new class of Web 2.0 applications.


This paper discusses new approaches to managing for constant innovation and new tools for fostering innovation, such as enterprise blogs, Wikis, and Web Office Technology.

Knowledge Management 2.0 – A Structured (Blogging) Approach to Knowledge Management

Manish Dhingra focused on “how to build a quick solution to inculcate Knowledge Sharing in an organization, using the raw power and versatility, structured blogging (SB) gives you.” Here is his PPT presentation.

Luis Suarez, KM Specialist from IBM comments about Knowledge Management 2.0 – A Structured (Blogging) Approach to Knowledge Management:

“… you would be able to go through an interesting read of how weblogging could become a quite interesting option to look at while building a robust, and very powerful, Knowledge Management System and almost at no costs, as opposed to what has happened so far where lots of different companies have spent millions of $$$ in order to build systems that hardly anybody uses for whatever the reason (Too complex, too cumbersome, too restricting, too limited, you name it).”

Social Media Attract Greater Attention

Carol Krol from BtoBOnline on blogs and other forms of social media are attracting more notice among business marketers:

“Novell said it currently has three strategic blogs: PR Blog, CTO Blog and CMO Blog, in addition to numerous employee blogs. The blogs enable Novell to converse with the external world, and that means both positive and negative feedback comes through (…)”