Gareth Knight ine-consultancy on implementing new Web 2.0 features in a corporate environment:
“This situation reminds me of the good old early days when clients asked you to build a web site for them, and then also expected you to write the copy for the web site, even though you didn´t know enough about their business or industry to do the job justice.”
“Some vendors are selling products labeled “Web 2.0″ technology. But when it comes to Web 2.0, technology is just a means to an end. The real business value lies in what the technology enables: better collaboration among users. In fact, a growing number of companies are developing new business models to take advantage of the collaboration the technology empowers.”
“The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another” and who today are not in a situation like that at all.”
“By engaging prospective customers in active dialogue, companies can showcase their expertise and domain knowledge, creating a forum for communication of their strategies and visions.”
A couple of figures from the press release:
35 percent of large companies plan to institute corporate weblogs this year.
Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.
Currently 64 percent of executives spend less than $500,000 to deploy and manage corporate weblogs.
Weblogs are underused for generating word-of-mouth (WoM) marketing opportunities. Only 32 percent of marketing executives said they use corporate weblogs to generate WoM around their company’s products or services.
Chris Anderson in WIRED Magazin on blogs, user reviews and photo-sharing:
“Now we have armies of amateurs, happy to work for free. Call it the Age of Peer Production. From Amazon.com to MySpace to craigslist, the most successful Web companies are building business models based on user-generated content. This is perhaps the most dramatic manifestation of the second-generation Web. The tools of production, from blogging to video-sharing, are fully democratized, and the engine for growth is the spare cycles, talent, and capacity of regular folks, who are, in aggregate, creating a distributed labor force of unprecedented scale.”
“The real story here isn’t that people are “happy to work for free” (they aren’t…we work for many factors, money is only one. Reputation, connections, personal growth – these are all drivers of why people engage in activities without a monetary benefit. For many, monetary value comes in different channels – bloggers may share their ideas for free, but they gain consulting opportunities…the article touches on this briefly at the end.). The real story is that the value point for content has shifted…and that the power to publish and distribute exist at a level that enables anyone to express themselves. Getting others to read and watch is a different matter. Instead of a dozen resources being watched and read by millions, we have a million resources being watched and read by dozens.”
“Holy mackerel, the world is becoming flat. Several technological and political forces have converged, and that has produced a global, Web-enabled playing field that allows for multiple forms of collaboration without regard to geography or distance – or soon, even language.”
[Duration: 1:15:04. This video was added to MIT World on 2005-05-25.]
Sir Ken Robinson is author of Out of Our Minds: Learning to be Creative, and a leading expert on innovation and human resources. In this talk, he makes an entertaining (and profoundly moving) case for creating an education system that nurtures creativity, rather than undermining it.
[Recorded February, 2006 in Monterey, CA. Duration: 20:02 min]
Richard Scase on topics that include the future of the organisation, shifting work patterns, the role of IT transforming the corporation, 21st-century style of management, creative thinking in management and the impact of global events on business strategies.
[Duration: 27:00 min, for replay please click a second time after the startup screen]