Kira Wampler, senior marketing manager for Intuit, shares her tips on how she garnered support for word of mouth marketing programs internally:
- Tip #1. Identify mavens, connectors and sales people
- Tip #2. Give them a home
- Tip #3. Offer relevant and desirable information
- Tip #4. Evangelize like crazy
- Tip #5. Dive in and participate