Web 2.0 Needs to Be Agile to be Successful

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Gareth Knight in e-consultancy on implementing new Web 2.0 features in a corporate environment:

“This situation reminds me of the good old early days when clients asked you to build a web site for them, and then also expected you to write the copy for the web site, even though you didn ´t know enough about their business or industry to do the job justice.”