From a JupiterResearch press release on a new report “Corporate Weblogs: Deployment, Promotion, and Measurement“:
“By engaging prospective customers in active dialogue, companies can showcase their expertise and domain knowledge, creating a forum for communication of their strategies and visions.”
A couple of figures from the press release:
- 35 percent of large companies plan to institute corporate weblogs this year.
- Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.
- Currently 64 percent of executives spend less than $500,000 to deploy and manage corporate weblogs.
- Weblogs are underused for generating word-of-mouth (WoM) marketing opportunities. Only 32 percent of marketing executives said they use corporate weblogs to generate WoM around their company’s products or services.