Month: Juni 2006

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The World is Flat

Globalization guru Thomas L. Friedman, author of The World Is Flat: A Brief History of the Twenty-First Century, describes in this MIT webcast the cascade of technological and social shifts that effectively leveled the economic world:

“Holy mackerel, the world is becoming flat. Several technological and political forces have converged, and that has produced a global, Web-enabled playing field that allows for multiple forms of collaboration without regard to geography or distance – or soon, even language.”

[Duration: 1:15:04. This video was added to MIT World on 2005-05-25.]


Download a PDF-Summary of his book here. “The Ten Forces that Flattened the World” can be found here.

Posts that contain “World Is Flat” per day for the last 12 month:
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O’Reilly’s Guide to Web 2.0

Tim O’Reilly explains what Web 2.0 means for business, as well as what executives should be wary of when they try to use Web 2.0 services in their own companies [Duration: 27:31 min].

Paying Attention

John Hagel, independent consultant and author of Net Gain, Net Worth and The Only Sustainable Edge (with John Seely Brown), on the new scarcity: attention. The fact that we each only have 24 hours in each day and must decide how to allocate this attention across an expanding array of options competing for that attention. How do you change the way you communicate in an attention-scarce economy? [Duration: 17:50 min. This audio is from the CMO Summit in New York 2006-06-08.]


A download of this podcast from the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School is available here.

You can read more from John Hagel about the attention economy here in his blog.

Corporate Responses to Future Trends

Richard Scase on topics that include the future of the organisation, shifting work patterns, the role of IT transforming the corporation, 21st-century style of management, creative thinking in management and the impact of global events on business strategies.

[Duration: 27:00 min, for replay please click a second time after the startup screen]

Changing Nature of Knowledge

Podcast from George Siemens. He describes 10 key ways in which knowledge itself has changed over the last several decades. [Duration: 21:46 min].

Is IBM Making Enterprise Mashups Respectable?

Dion Hinchcliffe in ZDNet’s Enterprise Web 2.0 Blog:

“Interestingly, most enterprises I talk to these days barely have mashups on their radar, yet I also continually hear from those same folks about how hard it is to create increasingly integrated business applications, as well as the slow pace of rolling out new functionality to users and customers. There indeed seems to be a rising corporate appetite for faster, more effective ways of building applications particularly when reusing existing IT software and information assets.”

IBM Executive Declares Web 2.0 Technology to Drive New Business Applications

In a keynote speech to leading technology executives, Rod Smith, IBM’s vice president of emerging Internet technologies, declared that the technologies underpinning blogs, wikis and innovative sites like Google Maps and Wikipedia on the Web will transform the way productivity applications are developed — in some cases in as little as five minutes — using the ever-expanding palette of Web 2.0 components available for free on the Internet.

Web’s Second Phase Puts Users in Control

The Guardian has published an article from Steve O’Hear on how new web services are being used in education:

The new web is already having an impact in class, as teachers start exploring the potential of blogs, media-sharing services, and other social software, which, although not designed specifically for e-learning, can be used to empower students and create exciting new learning opportunities. These same tools allow teachers to share and discuss innovations more easily and, in turn, spread good practice.