In his Marketing Excellence Blog Eric Kintz share trends through examples of small businesses that have been the first to capitalize on web 2.0 and have reaped early benefits:
- Trend #1: Establish a blog as your primary web presence
- Trend #2: Take advantage of emerging hyper local blogs
- Trend #3: Use web 2.0 marketing to market to bloggers
- Trend #4: Leverage emerging web 2.0 advertising platforms
- Trend #5: explore emerging audio and video marketing (podcasting and vloging)