Line56 on The Case for Blogging:
“In corporate blogs, the value of information is closely connected with interaction. Giving readers this kind of information creates an impression of trust and transparency; it doesn’t matter that the information is ultimately being presented for the sake of marketing, it makes readers feel as if the company is sharing something with them, and it helps to build a community. This really kicks in at the level of reader comment, when readers talk back to the blogger.
This is where corporate bloggers are dropping the ball. The authors of personal blogs tend to reply to comments, and even tailor some of their own content in response to comments. This is the final step in making the blog a true online community, and actually co-opts readers as part of the blog itself, as they also create and inspire content.
Unfortunately, some executive bloggers are not closing the loop by getting involved in the comments sections of their blogs, where some genuinely interesting and answerable (that is, without legal implications) questions about their companies’ products, strategies, and competitors are going asked and unanswered. This creates frustration.”
BusinessWeekonline on Software-as-a-Service Myths, an article by Jeffrey Kaplan:
“For years, organizations of all sizes have suffered the hassles and unexpected costs that accompany deploying and maintaining a variety of traditional software applications that, ironically, were intended to make them more productive. Now a new breed of Web-based services are pushing legacy applications aside and finally giving users the business benefits they’ve been seeking.
Despite the success of these companies, many people are still skeptical about the long-term success of SaaS. Others are concerned that recent Salesforce.com outages represent a fundamental fault line in the SaaS landscape. As someone who has consulted with a variety of SaaS users and vendors and manages a rapidly growing directory of SaaS players, which can be seen at saas-showplace.com, here’s my response to some of the most common myths associated with SaaS.”
by Ned F. Kock
Business Process Improvement Through E-Collaboration: Knowledge Sharing Through the Use of Virtual Groups is written around two main theses. The first is that business process improvement, a key element of the most influential management movements since the 1980s, can itself be considerably improved by the use of information technology. The second is that process improvement affects organizational knowledge sharing in a non-linear way, and that the use of e-collaboration technologies can boost this influence by increasing the breadth and speed of knowledge dissemination in organizations.
innovate on MMOGs as Learning Environments:
An Ecological Journey into Quest Atlantis and The Sims Online
by Michael Young, P. G. Schrader, and Dongping Zheng
“Yes, video games are mainly for play and fun. But video games are educative as well as interesting and engaging something that we all hope that more classrooms could be. Many of today’s students spend more time playing video games than they do watching television, reading books, or watching films. Massively multiplayer online games (MMOGs) long and surprisingly complex gaming environments that normally require over forty hours to get beyond novice levels (Squire 2004) represent the latest development in the history of video game technology.”
More links: Gaming Technology And Business IT Begin To Meld (InformationWeek)
A Booz Allen Hamilton whitepaper on:
Where to Start: Service Oriented Architecture Is a Reality, But How Should You Take Advantage of It? (March 2006)
“Changing the cost equation permanently requires that CIOs reengineer their IT architectures to enable their systems to grow increasingly responsive and cost-effective over time. This has been the holy grail of IT in recent years, and in the beginning seemed just as elusive as the grail the knights looked for in the Middle Ages. Now, however, this seems to have finally changed. Many of the technologies and standards necessary to create such architectures are maturing and becoming widely adopted. After a relatively slow start, service oriented architecture (SOA) is beginning to live up to its promise.”
JP Morgenthal on the role of SOA
Strategies For Successful Integrations
“One of the first technologies to limit integration complexity is service-oriented architecture. SOA is based on open standards that allow applications to dynamically locate and communicate with a software service. SOA simplifies integration by creating a homogeneous view of existing systems and data, but it doesn’t eliminate the need to aggregate and transform across applications and data sets.
SOA has additional obstacles. It moves the processing closer to the data and application endpoints, but it doesn’t eliminate the core functionality of the broker/hubs or the information-integration engines. Still, SOA does distribute these functions across a wider array of tools, such as process, service, and semantic integration.”
A Booz Allen Hamilton whitepaper on:
Future of the Enterprise Software Industry (January 2006)
“No new concepts as significant as supply chain management (SCM) or customer relationship management (CRM) are on the near horizon just a constant pressure to make incremental improvements. Meanwhile, virtually every company that needed to add enterprise software to its application portfolio has already done so. With no radically new technologies imminent and with most markets saturated, the enterprise software sector can expect to see the shakeout cycle typical of any maturing industry, as companies consolidate and rationalize.”
strategy + business on the future of enterprise software by Mitch Rosenbleeth, Corrie DeCamp, and Stephen Chen:
The Coming Software Shakeup
“Five years ago, 11 companies controlled 90 percent of the database market; now only six do. In business applications, the trend is even more pronounced: Seventy percent of the market is now controlled by just 35 companies, compared with more than 120 companies in 2000.
About 25 percent of software is already sold by subscription; that ´s likely to increase to more than 50 percent in the next four years. This approach will also speed acceptance of software as a service, which lets customers access programs via the Web and pay only for the amount of time that they use the software.”
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