Carol Krol from BtoBOnline on blogs and other forms of social media are attracting more notice among business marketers: “Novell said it currently has three strategic blogs: PR Blog, CTO Blog and CMO Blog, in addition to numerous employee blogs. The blogs enable Novell to converse with the external world, and that means both positive [...]

In his Marketing Excellence Blog Eric Kintz share trends through examples of small businesses that have been the first to capitalize on web 2.0 and have reaped early benefits: Trend #1: Establish a blog as your primary web presence Trend #2: Take advantage of emerging hyper local blogs Trend #3: Use web 2.0 marketing to [...]

Michael Davey’s blog to index, track, and comment upon the world of Fortune 500 blogging. This blogroll focusses on high-profile corporate blogs, that is, those authored mainly by the company´s executives.

strategy + business on the future of enterprise software by Mitch Rosenbleeth, Corrie DeCamp, and Stephen Chen: The Coming Software Shakeup “Five years ago, 11 companies controlled 90 percent of the database market; now only six do. In business applications, the trend is even more pronounced: Seventy percent of the market is now controlled by [...]