From a JupiterResearch press release on a new report “Corporate Weblogs: Deployment, Promotion, and Measurement“: “By engaging prospective customers in active dialogue, companies can showcase their expertise and domain knowledge, creating a forum for communication of their strategies and visions.” A couple of figures from the press release: 35 percent of large companies plan to [...]

The strategic objective for successful enterprises is constant innovation. But how turn your knowledge workers into innovation creators? Rod Boothby’s presentation on the need to create an environment for a constant stream of innovation with a new class of Web 2.0 applications. This paper discusses new approaches to managing for constant innovation and new tools [...]

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Old rule: post frequently. New rule: post good content even if infrequently. More here for anyone interested in the new rule: “Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days (meaning 12 months ago!). The pressure around posting frequency will ultimately become a significant barrier to the maturity of [...]

Manish Dhingra focused on “how to build a quick solution to inculcate Knowledge Sharing in an organization, using the raw power and versatility, structured blogging (SB) gives you.” Here is his PPT presentation. Luis Suarez, KM Specialist from IBM comments about Knowledge Management 2.0 – A Structured (Blogging) Approach to Knowledge Management: “… you would [...]

Seth Godin lists 50+ ways on how to get traffic for your blog.

Ulises Mejias in innovate explores how the current wave of information and communication technologies (ICTs) known as social software can enable new forms of study and research, preparing students to participate in networks where knowledge is collectively constructed and shared.

Brian Morrissey about a new Forrester study: “Just 13 percent reported using blogs or social networks in marketing, and 49 percent said they had no plans to do so in the next year.”

Carol Krol from BtoBOnline on blogs and other forms of social media are attracting more notice among business marketers: “Novell said it currently has three strategic blogs: PR Blog, CTO Blog and CMO Blog, in addition to numerous employee blogs. The blogs enable Novell to converse with the external world, and that means both positive [...]

In his Marketing Excellence Blog Eric Kintz share trends through examples of small businesses that have been the first to capitalize on web 2.0 and have reaped early benefits: Trend #1: Establish a blog as your primary web presence Trend #2: Take advantage of emerging hyper local blogs Trend #3: Use web 2.0 marketing to [...]

Michael Davey’s blog to index, track, and comment upon the world of Fortune 500 blogging. This blogroll focusses on high-profile corporate blogs, that is, those authored mainly by the company´s executives.