The Long Tail: Neue Märkte in Nischen finde


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Low-demand products can collectively make up a market share that rivals or exceeds the relatively few current blockbusters if the distribution channel is large enough. Wired editor Chris Anderson, author of “The Long Tail: Why the Future of Business Is Selling Less of More” is explaining how niche products with low demand and sales volume can collectively obtain higher market share and revenue than the major bestsellers.

Wired has an except of his book.

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