How-To: Winning at Word of Mouth Internally

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Kira Wampler, senior marketing manager for Intuit, shares her tips on how she garnered support for word of mouth marketing programs internally:

  • Tip #1. Identify mavens, connectors and sales people
  • Tip #2. Give them a home
  • Tip #3. Offer relevant and desirable information
  • Tip #4. Evangelize like crazy
  • Tip #5. Dive in and participate
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