Corporate Weblogs Will Double in 2006


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From a JupiterResearch press release on a new report “Corporate Weblogs: Deployment, Promotion, and Measurement“:

“By engaging prospective customers in active dialogue, companies can showcase their expertise and domain knowledge, creating a forum for communication of their strategies and visions.”

A couple of figures from the press release:

  • 35 percent of large companies plan to institute corporate weblogs this year.
  • Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.
  • Currently 64 percent of executives spend less than $500,000 to deploy and manage corporate weblogs.
  • Weblogs are underused for generating word-of-mouth (WoM) marketing opportunities. Only 32 percent of marketing executives said they use corporate weblogs to generate WoM around their company’s products or services.
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