Harnessing Collective Innovation with Web 2.0

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Dion Hinchcliffe in web2.0journal.com on “opening up your customer base, employee base, user base or whatever to use your services, products, and information as a medium upon which to create and share innovation”:

“This implies that innovation in general will increasingly come from the edge, where all the people, energy, time, and creativity are. Central command and control will be relegated to the tasks it does best instead of guiding innovation, which usually (but of course not always) comes not from the center. It will be pulled out to people with the best motivation and context for making their software better, their way. And far from a return to selfishness, innovation usually works better when shared, encouraging creators to share their work to use as a platform for further shared improvements.”

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