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Bob Frisch and Logan Chandler in HBS Working Knowledge:

“Strategy frameworks are plentiful: SWOT analysis, McKinsey’s 7-S model, the Boston Consulting Group’s growth-share matrix, Porter’s five-forces model, and Kaplan and Norton’s Balanced Scorecard, to name only a few. Like the “You Are Here” map in a mall, a framework tells you precisely where you are in a strategy conversation and supplies a ready answer to that frequently asked question: “Where are we going with this?” Frameworks also help organize potentially limitless discussions about big issues like growth or innovation into manageable categories and focus the conversation on the objectives.”