Meetings Around the World: The Impact of Collaboration on Business Performance

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The study “Meetings Around the World: The Impact of Collaboration on Business Performance” — conducted by Frost & Sullivan and sponsored by Verizon Business and Microsoft Corp. created a method to specifically measure how collaboration affects business performance:

“Collaboration is a key driver of overall performance of companies around the world. Its impact is twice as significant as a company´s aggressiveness in pursuing new market opportunities (strategic orientation) and five times as significant as the external market environment (market turbulence).”

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