Should Small Businesses Care About Web 2.0 Marketing?

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In his Marketing Excellence Blog Eric Kintz share trends through examples of small businesses that have been the first to capitalize on web 2.0 and have reaped early benefits:

  • Trend #1: Establish a blog as your primary web presence
  • Trend #2: Take advantage of emerging hyper local blogs
  • Trend #3: Use web 2.0 marketing to market to bloggers
  • Trend #4: Leverage emerging web 2.0 advertising platforms
  • Trend #5: explore emerging audio and video marketing (podcasting and vloging)
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